Addmind | About

Addmind is a privately owned and run hospitality group with a growing portfolio of establishments of restaurants, bars, lounges, beach and night clubs.

Addmind was born in 2001 with the opening of its first bar in Downtown Beirut and has since grown into what it is today.

The company is still led by Tony Habre, whose determination and hands-on approach has led Addmind to its current position as a pioneer within the Middle Eastern hospitality industry, growing the ever-expanding portfolio to over 22 venues, including star brands: WHITE, IRIS & CLAP.

Mastering the art of experience

Addmind Hospitality is a privately owned and operated hospitality group with a premium portfolio of venues, including restaurants, bars, lounges, beach clubs, and nightclubs. Addmind began as a bar in 2001, started by Mr. Tony Habre, and has grown exponentially since then. Nearly twenty years later, the company continues to thrive under the leadership of Tony. His passion and determination to push boundaries have led Addmind to its current position as a pioneer within the Middle Eastern hospitality industry. With his direction, the company has now expanded to over 22 brands and venues across the MENA region. 

Adding our touch to the world since 2003

October: Addmind opens premier beach club White Beach, and continues expansion plans into London

October: Addmind opens premier beach club White Beach, and continues expansion plans into London

October: Addmind opens premier beach club White Beach, and continues expansion plans into London

October: Addmind opens premier beach club White Beach, and continues expansion plans into London

October: Addmind opens premier beach club White Beach, and continues expansion plans into London

October: Addmind opens premier beach club White Beach, and continues expansion plans into London

October: Addmind opens premier beach club White Beach, and continues expansion plans into London

October: Addmind opens premier beach club White Beach, and continues expansion plans into London

Join our team

Addmind is all about believing in talent, developing them to become the leaders of hospitality, and if you believe you can have fun while acheving results then you should join our team.

Join the team

People at Addmind

Tony Habre

CEO

Over nearly twenty years, Mr. Tony Habre has shaped one of the most significant and respected portfolios of restaurants, bars, lounges, and clubs in the Middle East. His continued contribution to the industry can be seen through the lens of Addmind Hospitality’s sustained successes.  

Starting with a pub in downtown Beirut in 2001, Tony saw the impact of real experiences on guests. More than just creating memories, these moments have the power to create positive change in ourselves, and in turn, the world. Mr. Habre’s vision has transformed the Middle Eastern nightlife and food and beverage scenes. 

A leader in every sense of the term, Tony brings out the best in his people, utilizing a few key ingredients: to listen, trust, believe, respect, and most importantly, to allow. 

Zeev Godik

Deputy CEO

Zeev has over 40 years of international expertise in the restaurant industry. As Gaucho Group’s Founder and CEO and an award-winning restaurateur, Zeev is recognized as a leading operator who has consistently over decades delivered industry-beating margins, whilst protecting his brands and offering first-class guest experience, through a dedicated, hands-on approach. Zeev opened his first Gaucho in Amsterdam at the age of 22 revolutionizing the steak sector and has since created and grown multiple successful and distinctive restaurant brands including the creation of the Gaucho Academy, which rapidly became the benchmark for training standards in hospitality and became a highly regarded and sought-after credential within the industry. Zeev has wide-ranging international experience, having operated restaurants in the UK, the Netherlands, Switzerland, Dubai, Hong Kong and Argentina. Zeev joined Addmind in 2019 as Deputy CEO and is leading on projects in Beirut, Dubai and across the Middle East.

Claude Saba

Chief Operations Officer

The proud and invaluable Chief Operating Officer of Addmind is and has always been a visionary in the F&B industry. Combining his academic background in Business Administration and inherent talent for consumer experiences in nightlife given over 20 years of experience; he adds 16 years of dedication to Addmind. Claude through his years of experience and professional input in the industry has managed to seamlessly and continuously link concept ideation to operational feasibility making him a key player in Addmind’s success.

Roland Kiyali

Director of Operations

Roland started his career at the age of 17 working the nightshift as runner and bartender while studying Hospitality during the day. He continued his desire to progress in the industry by working for Addmind in 2004.

With passion, talent and natural know-how, he year by year led the operations and general management in venues such as White, Caprice, and Iris Beach in Lebanon. In 2013 Roland moved to Dubai with Addmind and successfully identified key locations across the UAE for upcoming concepts. His expertise in the region grew his in depth market knowledge and he now heads the Dubai office as Director of Operations for Addmind. 

Elie Saba

Director, Daylife and Nightlife

Elie started his career in nightlife at an early age by working as a bartender for Addmind in 2004 when the company only had one outlet. When White Beirut opened in 2006, Elie assumed the role of Bar Manager and simultaneously worked closely with the entertainment team where he gained a plethora of experience managing the entertainment decision-making of White Beirut. In 2003, Elie was offered the role of General Manager to launch and operate White Dubai. Elie’s experience has now led him manage the entire daylife and nightlife portfolio of Addmind from MAD on Yas Island to the opening of White Beach in late 2019 in partnership with Atlantis The Palm. Elie’s experience and understanding of all aspects of the operation coupled with his drive, dedication and passion for the industry has led to the success of the group.  

Wassim Zouein

Director, Lounges

Wassim is defined by his initiative, passion, and leadership skills, all combined with his  hands on experience in the hospitality industry. The success and impact of the brands he manages on Dubai’s nightlife and hospitality scene can be attributed his 15+ years of experience in the industry. Now Director of Lounges at Addmind, he notably enabled brands like Iris and INDIE DIFC to gain their awards only a year after opening. His charisma, empathy, and excellence in consumer service topped with creative and operational direction; led both outlets to receive “Best Bar”, “Best New Bar”, “Best Party Brunch”, and other acclamations in multiple publications such as Time Out Esquire Man, What’s On and more.